Ammolofos hotel on Naxos, one of the 45 units managed by Square Lime.
Tourist demands are evolving and so must the Greek tourism industry, diversifying offerings and targeting a wide range of interests, to attract high-quality visitors seeking authentic experiences and not just an all-inclusive package.
One of the local companies adapting better to tourists’ requirement for unique, quality experiences in Greek destinations is Square Lime, which has just completed 10 successful years of boutique hotel management in southern Greece and is constantly expanding.
Aspiring to make guests not “stay at the hotel,” but “stay at the experience,” Square Lime cooperates with hotel owners in destinations in the Cyclades (Naxos, Santorini, Mykonos, Paros, Ios and Andros), as well as Crete, Athens, Mani and Ioannina, to give visitors a true and off-the-beaten-track experience of each destination while staying in one of the 45 boutique hotels it manages.
The company and its advanced services are increasingly popular with owners of quality hotels with a typical capacity up to 50 beds each, as it refines “each property’s identity, ensuring it stands out in an ever-evolving market.” The carefully selected units produced revenues of 48 million euros last year and this year they are projected to grow further given the overall increase in bookings already recorded.
The company perceives hotels like the bedroom of a house, the rest of which consists of the entire destination, complete with its culture, traditions and experiences – i.e. the opposite of an all-inclusive accommodation. “True hospitality is not replicated, but carefully cultivated,” according to Square Lime.
“In an industry like tourism, which is changing dynamically, to adapt to ever-increasing challenges, the main issue today is meaningful hospitality, measured in emotions and experiences,” comments founder Vassilis Lapanaitis.
To achieve this, he explains, Square Lime blends the ultramodern techniques of tailor-made experiences in unspoilt destinations, and the daily monitoring of demand, with the traditional way of holiday booking – i.e. directly and through travel agents. “A new era of hospitality is here, where heritage meets innovation,” per Square Lime.