In interviews with Italian media on Friday, Tourism Minister Olga Kefalogianni spoke about the importance of alternative forms of tourism, such as wine tourism, agritourism, yachting, luxury tourism and marinas.
She also pointed out the cultural similarities between Greece and Italy, which as she said are a solid foundation for further strengthening tourism cooperation between the two countries.
Kefalogianni said that the growing preference of Italians for Greece, both as a summer and as a year-round alternative destination, reflects the strong cultural and travel relations between the two countries.
“Our goal is to further strengthen this relationship by investing in promotional, sustainable development and thematic tourism actions that meet the modern needs of Italian visitors,” Kefalogianni said.
Italy ranks third among the tourist markets for Greece, after Germany and the United Kingdom, and is one of the most important sources of visitors for the country, with a steady upward trend in recent years.
In 2024, more than 2 million Italians visited Greece, recording a 10% increase compared to 2023 and travel receipts exceeded 1.2 billion euros.