\n<\/p>\n
The Turkish trademark is now listed as \u201cdead\u201d<\/strong> in Thailand, meaning the application has been definitively rejected, according to written confirmation from Thailand\u2019s Department of Intellectual Property.<\/p>\n The status is also reflected in the World Intellectual Property Organization\u2019s database, where the Turkaegean application is listed as an \u201cEnded Trademark\u201d<\/strong> for Thailand.<\/p>\n The Greek Embassy\u2019s Economic and Commercial Affairs Office in Bangkok began the process of challenging the trademark in September 2024.<\/p>\n Greek officials contacted Thailand\u2019s competent trademark authorities, examined the relevant procedures and deadlines, and prepared an objection against the registration.<\/p>\n According to the Greek office, the objection was accepted during the Thai proceedings.<\/p>\n The Turkish side did not submit a memorandum within the prescribed deadline in response to the Greek objection. As a result, the application was abandoned under Thai legislation.<\/p>\n The rejection covers all categories for which Turkey had sought registration of the Turkaegean trademark.<\/p>\n These included advertising, exhibition organisation, transportation, travel organisation, cultural and sporting activities, catering and temporary accommodation services.<\/p>\n WIPO data now lists Turkaegean as an ended trademark in Thailand and Mongolia<\/strong>.<\/p>\n The Greek objection in Thailand reportedly drew on an earlier successful case in Japan involving the attempted registration of the trademark \u201cThe Greek Yogurt\u201d<\/strong> by a Japanese dairy company.<\/p>\n That case became a model for subsequent Greek interventions against trademarks considered to conflict with Greek geographical indications.<\/p>\n The Greek office in Bangkok described the Thai decision as significant for Greece\u2019s economic and diplomatic interests.<\/p>\n It stressed that protecting geographical indications is closely linked to the international reputation, recognition and commercial value of Greek products and services.<\/p>\n The latest decision gives Greece another victory in its efforts to challenge the use of the Turkaegean<\/strong> name in international markets.<\/p>\n The trademark dispute forms part of Greece\u2019s broader effort to protect the association of the Aegean and Greek geographical identity from commercial branding that Athens considers misleading or inappropriate.<\/p>\nGreece challenged the application<\/h2>\n
Greek strategy draws on previous trademark victory<\/h2>\n