{"id":15373,"date":"2026-05-03T00:51:42","date_gmt":"2026-05-03T00:51:42","guid":{"rendered":"https:\/\/in-greece.com\/index.php\/2026\/05\/03\/climate-quality-and-data-to-drive-tourism-growth-wttc-says\/"},"modified":"2026-05-03T00:51:42","modified_gmt":"2026-05-03T00:51:42","slug":"climate-quality-and-data-to-drive-tourism-growth-wttc-says","status":"publish","type":"post","link":"https:\/\/in-greece.com\/index.php\/2026\/05\/03\/climate-quality-and-data-to-drive-tourism-growth-wttc-says\/","title":{"rendered":"Climate, quality and data to drive tourism growth, WTTC says"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-1302660\">\n    <!-- .entry-header --><\/p>\n<div class=\"first-img article_thumbnail_wrapper\" itemscope=\"\" itemprop=\"associatedMedia\" itemtype=\"http:\/\/schema.org\/ImageObject\">\n                                                                    <picture><source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.ekathimerini.com\/wp-content\/uploads\/2026\/05\/AP25311502704486-320x200.jpg?v=1777716768\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"600\" class=\"picture-main-block-image\" data-nxsrc=\"https:\/\/www.ekathimerini.com\/wp-content\/uploads\/2026\/05\/AP25311502704486-scaled.jpg?v=1777716767\" alt=\"Climate, quality and data to drive tourism growth, WTTC says\" src=\"https:\/\/www.ekathimerini.com\/wp-content\/uploads\/2026\/05\/AP25311502704486-960x600.jpg?v=1777716770\"\/><br \/>\n                        <\/source><\/picture>\n<p>File photo. [AP]<\/p>\n<\/p><\/div>\n<div class=\"entry-content\" itemprop=\"articleBody\">\n<p>Climate adaptation, higher-quality experiences and stronger digital infrastructure will shape tourism growth over the next five years, according to Nejc Jus of the World Travel &amp; Tourism Council.<\/p>\n<p>In an interview with the Athens-Macedonian News Agency (AMNA) published Saturday, Jus said international tourism continues to expand, with global arrivals rising 5.4% in 2025. The Mediterranean, he added, remains at the center of that momentum.<\/p>\n<p>Looking ahead, Jus said adapting to climate change will be critical. Extreme heat is already reshaping seasonal travel patterns, and destinations will need to extend shoulder seasons or risk losing peak summer demand.<\/p>\n<p>He also pointed to a growing focus on quality, with travelers increasingly seeking meaningful, low-impact experiences that reward destinations offering authentic differentiation.<\/p>\n<p>\u201cDigital infrastructure will be a key driver of competitiveness,\u201d Jus said, citing tools such as smart systems to manage visitor flows, artificial intelligence for personalization and biometric entry systems to enable more secure and seamless travel.<\/p>\n<p>Strong data capabilities, he added, will separate leading destinations from the rest. Advancing seamless, connected travel remains a core priority for the WTTC, with Mediterranean countries best positioned to benefit if they act early. [AMNA]<\/p>\n<\/p><\/div>\n<p><!-- .entry-content --><\/p>\n<\/div>\n<p><script>\n        var NXFBPixelFunc = function () {\n            document.removeEventListener(\"scroll\", NXFBPixelFunc);\n            setTimeout(function () {\n                !function (f, b, e, v, n, t, s) {\n                    if (f.fbq) return;\n                    n = f.fbq = function () {\n                        n.callMethod ?\n                            n.callMethod.apply(n, arguments) : n.queue.push(arguments)\n                    };\n                    if (!f._fbq) f._fbq = n;\n                    n.push = n;\n                    n.loaded = !0;\n                    n.version = '2.0';\n                    n.queue = [];\n                    t = b.createElement(e);\n                    t.async = !0;\n                    t.src = v;\n                    s = b.getElementsByTagName(e)[0];\n                    s.parentNode.insertBefore(t, s)\n                }(window, document, 'script',\n                    'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n                fbq('init', '109138906120213');\n                fbq('track', 'PageView');\n            }, 0)\n        };\n        document.addEventListener(\"scroll\", NXFBPixelFunc);\n    <\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.ekathimerini.com\/economy\/1302660\/climate-quality-and-data-to-drive-tourism-growth-wttc-says\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>File photo. [AP] Climate adaptation, higher-quality experiences and stronger digital infrastructure will shape tourism growth over the next five years, according to Nejc Jus of the World Travel &amp; Tourism Council. In an interview with the Athens-Macedonian News Agency (AMNA) published Saturday, Jus said international tourism continues to expand, with global arrivals rising 5.4% in &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Climate, quality and data to drive tourism growth, WTTC says\" class=\"read-more button\" href=\"https:\/\/in-greece.com\/index.php\/2026\/05\/03\/climate-quality-and-data-to-drive-tourism-growth-wttc-says\/#more-15373\" aria-label=\"Read more about Climate, quality and data to drive tourism growth, WTTC says\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":15374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":0,"fifu_image_url":"https:\/\/www.ekathimerini.com\/wp-content\/uploads\/2026\/05\/AP25311502704486-960x600.jpg?v=1777716770","fifu_image_alt":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-15373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","no-featured-image-padding"],"_links":{"self":[{"href":"https:\/\/in-greece.com\/index.php\/wp-json\/wp\/v2\/posts\/15373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/in-greece.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/in-greece.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/in-greece.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/in-greece.com\/index.php\/wp-json\/wp\/v2\/comments?post=15373"}],"version-history":[{"count":0,"href":"https:\/\/in-greece.com\/index.php\/wp-json\/wp\/v2\/posts\/15373\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in-greece.com\/index.php\/wp-json\/wp\/v2\/media\/15374"}],"wp:attachment":[{"href":"https:\/\/in-greece.com\/index.php\/wp-json\/wp\/v2\/media?parent=15373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/in-greece.com\/index.php\/wp-json\/wp\/v2\/categories?post=15373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/in-greece.com\/index.php\/wp-json\/wp\/v2\/tags?post=15373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}