A Greek Australian fashion designer is helping take an Australian fashion label from the Gold Coast to the streets of New York, with celebrity fans, global recognition and collections inspired by her Hellenic heritage.
With Jéan, co-founded by Evangeline Titilas and Sami Lorking-Tanner , has become one of the most talked-about emerging fashion brands internationally, with its designs worn by stars including Hailey Bieber, Margot Robbie, Dua Lipa, Bella Hadid, Kylie Jenner and Charli XCX.
Founded in 2017, the label began with two friends creating clothing designed to complement vintage denim before growing into a global brand with a strong following in the United States.
From Australia to New York
The brand’s journey began on the Gold Coast, where Titilas and Lorking-Tanner identified a gap in the market for effortless, feminine pieces that could be styled with classic jeans.
Their focus on authentic storytelling and organic connections with online creators helped With Jéan build a dedicated international audience.
After a successful New York pop-up store, the brand opened its permanent flagship boutique in Manhattan’s SoHo district, where it quickly became a destination for fashion lovers.
A love letter to Greece
For Titilas, Greece has played an important role in both her personal story and creative vision.
Her family migrated from Greece to Australia, with her roots tracing back to Thessaloniki. She has spoken about spending summers in Greece with her family and the deep connection she feels with her ancestral homeland.
That connection has influenced With Jéan’s collections, including Aiónia, a name inspired by the Greek word meaning “eternal”.
The collection was described by the brand as a celebration of heritage, creativity and timeless beauty, while Greece also provided the backdrop for campaign shoots.
Global growth and Australian expansion
With Jéan’s popularity continues to grow, with strong demand from international customers and expansion plans across major fashion markets.
Following its New York success and partnerships with major online retailers, the company is preparing for further retail growth, including plans for new stores in the United States and an Australian flagship location in Sydney.
The success of With Jéan represents the growing influence of Australian fashion worldwide — while also highlighting how Greek heritage continues to inspire the creativity of the diaspora.