[Region of Attica]
Attica Regional Governor Nikos Hardalias on Thursday presented the Destination Management and Marketing Organization (DMMO) to institutional and professional agencies of tourism.
“We are proud because our metropolitan region is the first region in the country to acquire such an organization,” Hardalias said, adding that “Attica ought to open new pathways in tourism as well.”
DMMO is implementing a comprehensive plan in the framework of the NSRF program “Attica 2021-2027” that is based on four fundamental strategic pillars: resilient and updated infrastructure; promoting location identity and managing tourist flows through a sustainable tourism strategy throughout the year; boosting local economy and quality of life in a way that adds high value for society as a whole; and promoting innovation and digital transformation through a comprehensive system of destination management and the Observatory of Sustainable Tourism Development.